Published on December 24th, 2011 | by Wild Gender2
Spider-Man Animator Creates Gender PSA (VIDEO)
The animator behind blockbuster films, Spider-Man, Transfomers, The Curious Case of Bejamin Button, and X-men has sights on a project called “Pink & Blue.” Writer, director and animator, James Parris hopes that his PSA-style short film project will promote a more fluid representation of gender at the level of children’s toys.
“The miniature universe of kids’ toys is the setting we’re choosing to power a simple idea: It’s healthy for girls and boys to share EQUAL access to imagination during their developmental years and beyond,” wrote Parris of the project. “Although strides are being made in our culture, (kids) often receive unequal messages from the adults around them, regarding expectations for their attitudes about themselves. These subtle messages can be as simple as the toys we give as gifts. ‘Pink & Blue’ allows the toys themselves, in a light-hearted way, to show the effects of gender segregation and the joy of integration.”
Parris is seeking Kickstarter funding for a short film that would take place in a live-action house with real children. According to Parris, a cast of talented Hollywood actors is on board to voice our computer-animated toy characters, with an A-team of animation/visual effects artists set to bring those voices to life.
Visit Pink & Blue’s Kickstarter page here.