Published on January 5th, 2012 | by Wild Gender0
Barns & Nobel: No Name-Calling Month
Barnes & Noble today announced plans to once again recognize January as “No Name-Calling Month” in its stores and online at Barnes & Noble.com. Now in its second year, the month-long campaign is aimed at bringing attention to the national problem of name-calling and bullying of all kinds.
“GLSEN is honored that Barnes & Noble is a returning partner for No Name-Calling Week,” said GLSEN Executive Director Eliza Byard in a press release. “Barnes & Noble has been a tremendous supporter for this annual event that aims to address name-calling and bullying in our schools. We are thankful for their commitment to share the message of respect for difference to students, parents and educators across the country.”
First launched in March 2004, No Name-Calling Week was developed in a partnership between GLSEN and Simon & Schuster Children’s Publishing. The campaign was inspired by the young adult novel, The Misfits by James Howe, which tells the story of four best friends who, tired of the constant teasing in their middle school, decide to run for student government on a No Name-Calling platform.