Published on January 3rd, 2012 | by Wild Gender2
Gender Variant Folk Ignored As An Entire Demographic (VIDEO)
This TED (Technology Education and Design) presentation by media researcher, Johanna Blakely is an interesting inquiry into gender in the media. She makes the point that media and advertising companies still use the same “old” demographics to understand audiences, but folks are becoming increasingly harder to track online, she says. As social media outgrows traditional media, Blakley wonders if “women will begin to dominate global media.”
But what about gender-variant people? Well, as a demographic, we have never been included in an advertising analysis. There is no trans/genderqueer box to check on any census or survey form. How are we included in the evolving media landscape? Blakely wonders if social media will end gender. We argue that if trans/gender-variant folks are involved, gender will only get more flamingly exuberant.
What do you think?