News TED2010

Published on January 3rd, 2012 | by Wild Gender

2

Gender Variant Folk Ignored As An Entire Demographic (VIDEO)

This TED (Technology Education and Design) presentation by media researcher, Johanna Blakely is an interesting inquiry into gender in the media. She makes the point that media and advertising companies still use the same “old” demographics to understand audiences, but folks are becoming increasingly harder to track online, she says. As social media outgrows traditional media,  Blakley wonders if “women will begin to dominate global media.”

But what about gender-variant people? Well, as a demographic, we have never been included in an advertising analysis. There is no trans/genderqueer box to check on any census or survey form. How are we included in the evolving media landscape? Blakely wonders if social media will end gender. We argue that if trans/gender-variant folks are involved, gender will only get more flamingly exuberant.

What do you think?

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About the Author

Wild Gender

is an online magazine and creative hub born out of gratitude for the gift of full expression. We are dedicated to creative practices that celebrate gender fluidity, identity and expression. Wild Gender prioritizes visual art, creative writing, and journalistic work by trans/gender-variant individuals who have never before been published in a public venue. Run entirely by volunteers,we are always in search of writers, thinkers, and creators hoping to participate in our growing community.



2 Responses to Gender Variant Folk Ignored As An Entire Demographic (VIDEO)

  1. Marc Drost says:

    You state & Ask “Blakely wonders if social media will end gender. We argue that if trans/gender-variant folks are involved, gender will only get more flamingly exuberant.”

    I believe this is going into semantics too much. Blakey has 8 minutes to make her point, and she does it very well. I don’t think she means to say that we will all be gender-less, but only that gender will no more be a yardstick for all that marketing & taste stuff. So I hear into this all, that gender will be less of an issue, hence be more inclusive of gender-variances.

    Androgynous greetings!

  2. The Bosoms says:

    As long as all these social media sites won’t stop asking for gender everytime you need to register, there won’t be a good start on *true* gender diversity.

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